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Образцовая антикризисная PR-кампания от Pepsi Cola
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Lionel Charles Robbins, Baron Robbins
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Экономическая наука – это наука, изучающая человеческое поведение с точки зрения соотношения между целями и ограниченными средствами, которые могут иметь различное употребление.
https://ru.wikipedia.org/wiki/%D0%A0%D0%BE%D0%B1% D0%B1%D0%B8%D0%BD%D1%81,_%D0%9B%D0%B0% D0%B9%D0%BE%D0%BD%D0%B5%D0%BB
http://seinst.ru/page712/
http://www.studylecturenotes.com/management-sciences/economics/78-lionel-robbinsbaron-robbins
https://en.wikipedia.org/wiki/Lionel_Robbins
https://tvhe.wordpress.com/2008/10/26/quote-5-lionel-robbins-definition-of-economics/
http://www.econlib.org/library/Enc/bios/Robbins.html !!!
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Managers are constantly faced with financial data and concepts that they must not only understand and analyze, but also manage and communicate to others. Moreover, managers working for international companies or groups must gain a comprehensive knowledge of international accounting principles and have the ability to discuss them with the holding company or headquarter representatives by using appropriate finance terminology. SDA Bocconi School of Management designed the Finance for Executives program specifically for these managers. Participants will develop a greater understanding and awareness of the economic implications of their decisions when it comes to planning and defining objectives, and evaluating performance. Furthermore, they will improve their ability to discuss these issues with the appropriate stakeholders. Participants Non-financial managers working for subsidiaries controlled by foreign holding companies or for branches of international companies General Managers of small and medium-sized companies Managers of business units (business divisions, departments, branches) within medium and large-sized companies Directors and Managers in the areas of Commerce & Sales, Marketing, Production, Logistics and R&D within small, medium and large-sized companies Monday 10 July 2017 Annual report: the Profit & Loss account, the Balance Sheet and the Cash Flow Statement Reading financial statements to evaluate financial performance Individual tutorship: Financial statement analysis.
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• Profitability, stability, liquidity and growth indicators. Profitability, stability, liquidity and development indicators The relationship between the P&L account and the balance sheet: determining cash flow and analysing the causes of corporate financial pressure The company management presents Gruppo Campari method for an efficient communication between the Financial head and non-financial managers on business results and their economic implications. 8.30-9.30 Keynote Speech The most up-to-date performance evaluation models: performance indicators used by the stock market, credit market and in corporate-valuation strategies Carlo Altomonte - Associate Professor of Economics of European Integration at Bocconi University. SDA Professor of Economics. Andrea Beltratti - Full Professor of Finance at Bocconi University. Associate SDA Dean for Corporate Financial Institutions Division. David Crackett - SDA Professor of Accounting, Control, Corporate and Real Estate Finance Department. Andrea Dossi - Associate Dean for SDA Faculty. Professor of Management Control Systems SDA Bocconi, Bocconi University. Learning Model In order for participants to receive the most from the learning experience, the focus will be on key concepts, clarity and applicability of techniques and tools. The learning model will include: Individual tutorship on financial statement analysis Meetings with industry professionals and experts Economic journalists keynote speech Case analysis and discussion Group exercises and simulations
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https://www.coase.org/niereadinglist.htm
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